How to Use Images in Your Link Building Campaigns

SEO Service 

It's no secret that content that includes images attracts more attention. I've seen statistics that say that content with images can get well over 90 percent more total views than content without images and that paid social posts with images generate more engagement.

Also, I prefer content that includes images. It breaks up the tedium of reading an article, sometimes provides a laugh, and helps make the content stick in my mind.

However, too few people actively seem to market their images in their link building campaigns. It's been awhile since we've been asked to build image links and that's a shame. And I've also noticed that the pages we're building links to, for the most part, also don't really make good use of images.

 Easy Ways to Use Images in Link Campaigns

Let's look at a few easy ways that images can be used in your link campaigns.

1. Use them to link back to your site from another site. We've had site owners say they don't do text links, but would happily do an image link.
2. Use them in your content to naturally attract more links. Anything that makes users happier makes them more likely to share, and that ups the odds for more links.
3. Use them in your content to increase user engagement. Maybe you've used an image that is just too hysterical not to comment on, whereas a visitor wouldn't have commented on your text? Yes, it happens.
4. Gain traffic from them when they're found in an image search. Maybe a person finds your site for the first time through an image search, and that leads to a new customer, a new email subscriber, some social love, or a new link.
5. Use them to promote your site on social media (not just Pinterest.) Build links to those social sites, too. According to a Buffer blog post, "tweets with image links get 2x the engagement rate of those without." More engagement equals the potential for more links.
6. Create infographics and comics.
7. Use them to help promote your seasonal content. If you're having a company-wide donation program for the holidays, a photo of all the donations you've gathered will be much more interesting than just saying "yeah, we have a lot of donations."
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