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2013 ~ SEO Updates

The Importance of Proper Site Updating and Maintenance to Achieve Success

SEO update and content strategy comprises of the dissemination phase that includes the process of maximizing its potential for the effective distribution through social networks.

The Importance of Proper Site Updating and Maintenance to Achieve Success

SEO update and content strategy comprises of the dissemination phase that includes the process of maximizing its potential for the effective distribution through social networks

Monday, December 30, 2013

Tips Of Using Webmaster Tool

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Web Master Tool is a free toolset that’s absolutely invaluable for SEO trouble shooting.
It’s pretty simple to set up, you just need to verify that you’re the site owner (there are a number of ways to do this, so just use the one that is best for you) and you’ll have instant access to an abundance of useful information that will help you to improve your website and your search engine optimisation (SEO).
Here are five tips that will get you started:

1. Crawl Stats

Crawl Stats give you information in Google’s crawling activity for the last 90 day period. When you click into this report which is located in Diagnostics, you’ll see three reports:
Pages crawled per day: Overall, it’s a good sign to see this graph going up. Whilst there are peaks and troughs, you’ll be able to see if there is a steady incline, decline or no change at all. Spikes in this report are often due to the introduction of new pages or an increase in inbound links.
Kilobytes crawled per day: This graph should bear some resemblance to the Pages crawled per day graph in terms of the peaks and troughs in the graph.
Time spent downloading a page: This graph will be different from the above two and is likely (hopefully) to not show as many peaks. Peaks on this graph could be a server problem as in the norm, Google should not take very long downloading your pages.
These stats are useful for diagnosing problems and gauging performance issues.

2. Not Found Errors

Not found crawl errors are very useful for usability & SEO. If customers are browsing around your site and finding that links are not taking them anywhere, they’re likely to get annoyed and go elsewhere. This tool (which is accessed on the top right of the dashboard) will identify all not found URLs in your site. Be aware, that this can sometimes be slightly outdated, and Google state:
If you don’t recognize these URLs and/or don’t think they should be accessible, you can safely ignore these errors. If, however, you see URLs listed in the ‘Not found’ section that you recognize and would like crawled, we hope you find the ‘Details’ column helpful in identifying and fixing the errors.
So don’t dwell too much on getting this down to 0 errors in GWT, just use the information to improve site usability.
As well as links from within your site that are leading to a 404, this will also show you links from outside sites that are leading to a 404. This aspect is particularly valuable for SEO. Use this feature in GWT to do is identify the linked to pages within your site that no longer exist and redirect those pages to a real page within your site. This tactic will lead to increased link juice and increased visitors.

3. Meta Descriptions and Title Tags

Google Webmaster Tools will provide you with a list of URLs that have problems in their title tags or Meta descriptions, this list will include duplicates as well as incidences of titles or Meta descriptions that are too long or too short. Go into Diagnostics and HTML suggestions to find this information. Duplicate meta titles, especially can affect your rankings within Google and meta descriptions should be snappy and targeted to each specific page to help CTR of each page on your site.

4. Top Search Queries

Whilst you can get your top search queries out of Google Analytics or whatever analytics tool you use, I particularly like the Webmaster Tools version for the simple reason that it shows your average position within Google as part of the data. This enables you to look at your top search terms by position. The reason this is helpful is that when deciding which keywords to push, I particularly like to focus on the keywords that are currently in positions 2-4 as increases in positions at this level will have the most increased in traffic.

5. Site Links

If your site had a list of links below its Google listing, you can use the sitelink section within Site Configuration to control the links that are shown. You can’t actually tell Google which links to show, but you can block links that you don’t want shown.
These are just a few of the many tools available in Google Webmaster Tools and Google often add new features to this great tool. If you’re not a regular user of GWT, try these features out for size and look around to get used to other features on offer. If you are a regular user of GWT, let us know your favourite features and why.

WordPress Plugins to Improve SEO & Usability


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1. WordPress SEO by Yoast

Download this plugin now and use it on every WordPress site you own. This plugin, in my opinion, is as important as the WordPress installation itself. It's also extremely easy to use.
Also, if you haven't already, make sure to use Yoast's Google Analytics plugin.

2. Simple URLs

This plugin is great. You can track outbound links and control them completely right within the WordPress backend. If you add Disallow: /go/ into your robots.txt file it will also stop any authority from passing through the link itself.
You can use this plugin to keep track of these outbound links. For example, if you have affiliate links on your site, you can calculate a conversion rate from knowing the number of clicks to the number of people who purchase something via the affiliate link.

3. RB Internal Links

Although this plugin hasn't been updated in more than two years, it still should be included in every WordPress installation. This plugin helps with internal linking.
RB Internal Links is great because it uses the post ID to link internally rather than the URL itself. This means that if you want to change the URL of a page or post, then the URL will be updated dynamically.
This cuts the risk of internal 404 pages that can harm SEO for internal pages, as well as ensuring that no visitor reaches a page that does not exist.

5. Widget Logic

This plugin works specifically with your widgets. When installed, an extra option is added into each widget where you can define exactly where that widget should/shouldn't appear. This is great when you want to control what content appears in which sections of the site.
Here are a few examples of widget logic you can use:
  • is_category(X) || (is_single() && in_category(X)) - if viewing Category X or a post within Category X.
  • is_archive() - if viewing any archive page.
  • is_page() - if viewing a page.
  • !is_page() - if viewing anything other than a page. Note that the use of ! turns the condition into if is not.
When you use this plugin ensure that you are confident with using some PHP code as incorrect use can lead to potential problems.

6. Members

You may find that the default user roles provided by WordPress aren't enough for you to control the access that you want. This plugin adds flexibility to edit existing user roles as well as adding additional user roles. The plugin also comes with easy to use widgets and shortcodes so you can limit content based on the user's role.

7. Use Google Libraries

This very simple plugin that substitutes JavaScript libraries called locally on your own server with Google's own CDN. This saves on bandwidth, keeps using compressed versions of the scripts, and increases the chance that a user already has these files cached and therefore increases the general performance of your site.

8. W3 Total Cache

While we're on the subject of performance, W3 Total Cache is the most powerful and comprehensive caching plugin available. This plugin handles everything from combine and minification for both CSS and JS to HTML linebreak and comment removal, disk caching, browser caching and more.
It's useful to test any settings out to ensure that there are no issues once enabled and deployed but most of the time W3 plays ball with your WordPress installation.

9. Gravity Forms

This is the best plugin available. Although paid (from $39), this plugin is a must have on any WordPress installation and pays for itself.
This plugin handles all kind of form generation and management from basic contact forms to complete content management. There is so much you can do within Gravity Forms that I can't cover it in this post alone. Some examples of how you can use Gravity Forms:
  • Basic contact forms: Also includes seamless integration with CAPTCHA
  • Contact forms with email routing: This is great for larger companies. Based on options filled out in the form, email is routed to a different address saving time sifting through a generic email address
  • MailChimp integration: You can use any form's email input and send that information to MailChimp directly through an add-on available (only for people who purchased the developer license) using MailChimp's API.
  • Creating content: Forms can actually generate posts or pages within your site. You can create a form that populates all the data needed to publish a new post or page, including the title, excerpt, body, featured image and more.
Another great thing about Gravity forms is that all entries are stored and viewable within the backend of the site meaning that some forms don't even need to have email notifications upon submission. Not enough for you? You can also export all entries as a CSV file, as well as being able to import and export all forms for you to backup or transfer to other sites.

10. Twitter Feed Pro

(Full disclosure: This is my own plugin.)
This paid plugin ($19.99) outputs a Twitter feed based on a number of settings using the shortcode. You can output your latest tweets or someone else's (or a combination), view replies and public mentions, view favorites of any username or search for any term or hashtag. There are also many options for customizing the look and feel of how the tweets are output.
There are two reasons I mention this plugin.
First is that tweets use HTML to output tweets rather than using jQuery (as this is the only other way to do so via Twitter's official embedded timeline widget).
Additionally, this plugin is fully compatible with Twitter API v1.1. Some other plugins or Twitter Feed options within WordPress themes use v1.0 of the API which will retire on June 11. If you want to know more about this issue, I have written about Twitter API v1.1 and its implication.
More Details:- 

Saturday, December 21, 2013

Monthly Strategies For Off-page SEO

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1.Article Submission:-

Activity                        No of posts     Keywords
Week1                             15                          5
Week2                             15                             5
Week3                             15                             5
Week4                              15                          5                                                                                                                                  

2-Socail Bookmarking  :-

Activity                        No of posts     Keywords
Week1                             25                         5
Week2                             25                           5
Week3                             25                            5
Week4                              25                        5

3-Directory submission  :-

Activity                        No of posts     Keywords
Week1                             200                        5
Week2                             200                         5
Week3                             200                             5
Week4                              200                         5

4-Classified  :-

Activity                        No of posts     Keywords
Week1                             25                         5
Week2                             25                           5
Week3                             25                             5
Week4                              25                          5

5-Forum Posting  :-

Activity                        No of posts     Keywords
Week1                             5                       5
Week2                             5                           5
Week3                             5                             5
Week4                             5                          5

6-Blog Commenting  :-

Activity                        No of posts     Keywords
Week1                             25                         5
Week2                             25                           5
Week3                             15                             5
Week4                              15                          5

4 Steps to Increase Your Blog Traffic

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One of the most common complaints that I hear from bloggers is the fact that no matter how hard they try, they can’t grow their blogs past 100 or so daily page vies. Those early days are indeed the hardest, because you need to put hard work in without the certainty of achieving results.
If you are in that same situation, here is a simple strategy that will certainly increase your blog traffic and make you break the 1,000 daily page views mark. In fact, the strategy could be used even if your are already over that number but have reached a traffic plateau lately.
Just make sure to execute the 4 steps as planned and to spend the two hours and a half every day (obviously if you have more time available you can expand the time spent on each of the four steps 

First Step: Killer Articles (1 hour per day)

Spend one hour brainstorming, researching and writing killer articles (also called linkbaits, pillar articles and so on).
Notice that your goal is to release one killer article every week. If that is not possible aim for one every 15 days. So the one hour that you will spend every day will be dedicated to the same piece. In other words, expect killers articles to take from 5 up to 10 hours of work.
If you are not familiar with the term, a killer article is nothing more than a long and structured article that has the goal of delivering a huge amount of value to potential visitors. If you have a web design blog, for example, you could write an article with “100 Free Resources for Designers”. Here are some ideas for killer articles:
  • create a giant list of resources,
  • write a detailed tutorial teaching people how to do something,
  • find a solution for a common problem in your niche and write about it, or
  • write a deep analysis on a topic where people have only talked superficially
When visitors come across your killer article, you want them to have the following reaction: “Holy crap! This is awesome. I better bookmark it. Heck, I better even mention this on my site and on my Twitter account, to let my readers and friends know about it.”

Second Step: Networking (30 minutes per day)

Networking is essential, especially when you are just getting started. The 30 minutes that you will dedicate to it every day could be split among:
  • commenting on other blogs in your niche,
  • linking to the posts of bloggers in your niche, and
  • interacting with the bloggers in your niche via email, IM or Twitter.
Remember that your goal is to build genuine relationships, so don’t approach people just because you think they can help to promote your blog. Approach them because you respect their work and because you think the two of you could grow together.

Third Step: Promotion (30 minutes per day)

The first activity here is the promotion of your killer articles. Whenever you publish one of them, you should push it in any way you can. Examples include:
  • letting the people in your network know about it (don’t beg for a link though),
  • letting bloggers and webmasters in relevant niches know about it,
  • getting some friends to submit the article to social bookmarking sites,
  • getting some friends to Twitter the article, and
  • posting about the article in online forums and/or newsgroups.
If there is time left, spend it with search engine optimization, social media marketing and activities to promote your blog as whole. Those can range from keyword research to promoting your blog on Facebook and guest blogging.

Fourth Step: Normal Posts (30 minutes per day)

Just like a man does not live by bread alone, a blog does not live by killer articles alone. Normal posts are the ones that you will publish routinely in your blog, between the killer articles. For example, you could publish a killer article every Monday and normal posts from Tuesday through Friday. Here are some ideas for normal posts:
  • a post linking to an article on another blog and containing your opinion about it
  • a post informing your readers about a news in your niche
  • a post asking a question to your readers and aiming to initiate a discussion
  • a post highlighting a new resource or trick that you discovered and that would be useful to your readers
While killers articles are essential to promote your blog and bring new readers aboard, normal posts are the ones that will create diversity in your content and keep your readers engaged.
more Details :- Blogging tips , Seo Services 

How To Redirect Blogspot .in URL To .com URL

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1- Go to Blogger Dashboard > Design > Edit HTML.
2- Take a backup/download your template.
3- Find for </head> tag.
4- Add below piece of JavaScript code just above </head> tag.

<script type="text/javascript">
var blog = document.location.hostname;
var slug = document.location.pathname;
var ctld = blog.substr(blog.lastIndexOf("."));
if (ctld != ".com") {
var ncr = "http://" + blog.substr(0, blog.indexOf("."));
ncr += ".blogspot.com/ncr" + slug;
window.location.replace(ncr);
}
</script>
If you are big fan of blogspot, then this gonna be very helpful for you.

Wednesday, December 18, 2013

A Little Duplicate Content Won't Hurt Your Rankings

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Duplicate content is always a concern for webmasters. Whether it's a website stealing content from another site, or perhaps a website that hasn't taken an active role in ensuring they get great unique quality content on their site, being duplicated out of the Google index is a problem.
In the latest webmaster help video from Google's Matt Cutts, he addresses how Google handles duplicate content, and when it can negatively impact your search rankings.
Cutts started by explaining what duplicate content is and why duplicate content isn't always a problem, especially when it comes to quoting parts of other web pages.
It's important to realize that if you look at content on the web, something like 25 or 30 percent of all of the web's content is duplicate content. … People will quote a paragraph of a blog and then link to the blog, that sort of thing. So it's not the case that every single time there's duplicate content it's spam, and if we made that assumption the changes that happened as a result would end up probably hurting our search quality rather than helping our search quality.
For several years, Google's stance has been that they try to find the originating source and give that result the top billing, so to speak. After all, Google doesn't want to serve up masses of identical pages to a searcher because it doesn't provide a very good user experience if they click on one page, didn't find what they're looking for, and then go back and click the next result only to discover the identical page, just merely on a different site.
Google looks for duplicate content and where we can find it, we often try to group it all together and treat it as of it's just one piece of content. So most of the time, suppose we're starting to return a set of search results and we've got two pages that are actually kind of identical. Typically we would say, "OK, rather than show both of those pages since they're duplicates, let's just show one of those pages and we'll crowd the other result out," and then if you get to the bottom of the search results and you really want to do an exhaustive search, you can change the filtering so that you can say, "OK, I want to see every single page" and then you'd see that other page. But for the most part, duplicate content isn't really treated as spam. It's just treated as something we need to cluster appropriately and we need to make sure that it ranks correctly, but duplicate content does happen.
Next, Cutts tackles the issue of where duplicate content is spam, such as websites that have scraped content off the original websites or website owner suggests republish a lot of “free articles” that are republished on masses of other websites. These types of sites have the biggest problem with duplicate content because they merely copy content created on other websites.
It's certainly the case that if you do nothing but duplicate content, and you are doing in an abusive, deceptive, malicious, or a manipulative way, we do reserve the right to take action on spam. So someone on Twitter was asking a question about "how can I do an RSS auto blog to a blog site and not have that be viewed as spam," and the problem is that if you are automatically generating stuff that is coming from nothing but an RSS feed, you're not adding a lot of value, so that duplicate content might be a little bit more likely to be viewed as spam.
There are also cases where businesses might legitimately end up with duplicate content that won't necessarily viewed as spam. In some cases, websites end up with duplicate content for usability reasons, rather than SEO. For the most part those websites shouldn't worry either
But if you're just making a regular website and you're worried about whether you'd have something on the .com and the .co.uk, or you might have two versions of your terms and conditions, an older version and a newer version, that sort of duplicate content happens all the time on the web and I really wouldn't get stressed out about the notion that you might have a little bit of duplicate content.
Cutts does caution against local directory types of websites that list masses of cities but serve up empty listings with no true content about what the user might be looking for, as well as sites that create individual pages for every neighborhood they service, even though the content is the same as what's on main city web page.
As long as you're not trying to massively copy for every city in every state in the entire United States, show the same boilerplate text which is, "no dentists found in this city either," for the most part you should be in very good shape not have anything to worry about.
Bottom line: as long as your duplicate content is there for legitimate reasons (e.g., you're quoting another website or you have things like two versions of terms and conditions), you really shouldn't be concerned about duplicate content. However, Google certainly can and will take action against sites utilizing duplicate content in a spammy fashion, because they aren't adding value to the search results
More information :- 

Tuesday, December 17, 2013

6 Ways to Accelerate Your Local SEO Success in 2014

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Forecasting SEO trends for local is quite difficult – primarily because I know in my heart of hearts that local SEO isn't a trend, phenomenon or fad. Local – along with personalized search – is a necessary evolution to truly optimize the search experience for users across the globe. It is a mindset that SEO professionals can't "arrive to" late.
Early adoption of best practices, voraciously reading case studies and experimenting on your own is mission critical to surviving this new era of marketing. Join me on a palatable overview on what's happened already, and what's coming up next.
This article will cover Google Hummingbird; the overlap between mobile and local; a SoLoMo case study using Pinterest, turnkey local SEO strategies; tools; and a few important infographics.

The Hummingbird

Frank Chimero wrote an essay called "What Screens Want". Along with crystallizing the very nature of our relationship to screens – and hinting and the importance of cross-device consumption and consumerism – he talks about the language designers are using to, well, design.
In it, he rejects the current state of the web – one that is built around ideals such as privatization and power. Instead Chimero begs for an Internet that celebrates community and wildness. When it comes to local marketing, there seems no better starting place than here.
When the Hummingbird algorithm dropped, the majority of SEO professionals hardly noticed a difference. While Google itself said that the algorithm affected upwards of 90 percent of the queries, many rankings across keywords stayed the same.
Due to the interaction between Hummingbird and the Venice update – a tweak that lead to more localized organic results for unbranded, non-geo-modified keywords keywords – local SEO pros should celebrate this new algorithm. What this means is that there are even more opportunities to capture local traffic, for both queries such as [seo agency montreal] and [seo agency], as more keywords now trigger local results.
More than ever, it has become important to include regional-vertical pages for your local business. Hummingbird – likely the first of many algorithmic updates that will prefer context to content – forces local businesses eliminate catch-all Our Locations pages, instead encouraging them to publish content specific to each place of business.

Mobility and Locality

One of my favorite "year in review" posts for digital marketing came from Karen McGrane, a brilliant content strategist. She compiled a list of mobile web statistics (sources found within) that are sure to knock the socks off of digital marketing managers across the globe. A sample:
  • 91 percent of American adults own a mobile phone.
  • 56 percent of American adults own a smartphone.
  • 63 percent of mobile phone owners use their phones to access the Internet.
  • Amazon, Wikipedia, and Facebook all see about 20 percent mobile traffic.
  • 77 percent of mobile searches take place at home or at work.
For the purposes of this article, one statistic that stood out in particular:
  • 46 percent of shoppers report using their phone to research local products and services.
Nearly one in twoshoppers for local products and services are using their phone. If your mobile game isn't on lock, you are essentially neglecting or potentially insulting half of your target demographic.
Finding resources to make a mobile-friendly website in 2014 isn't a simply a good idea, a high-priority or mission critical task. It is essential to the longevity and profitability of your business. Period. With sad statistics showing most B2B, Fortune 100 and consumer brands failing to stay up to snuff, mobile could be a fantastic opening for your business to slay your competition.'''
In November, I had the opportunity to listen to author and Google Digital Marketing Evangelist Avinash Kaushik speak at Think Quebec about the impact of mobile on search marketing. He pulled up example after example of terrible mobile search experiences. He drew attention to huge brands that were throwing away search traffic – often after creating demand for a particular product on a different marketing channel, and then now showing up in search.
"The web is so good at destroying things. If you suck – you die," he said.
Kaushik's words ring no less true for local SEO. If you aren't performing for 46 percent of your potential customers, you suck. And you will die – or at least your business might.

On-Site Quick Technical Fixes

"Share of voice" is becoming an increasingly interesting application to search engine marketing, and verges on being the most inclusionary digital marketing trend of 2013.
Share of voice addresses the entirety of the search engine results page, which as we know, is getting more complicated by the week. The crew at IGO Mobile Marketing has put together a digest of technical fixes to dominate search share of voice, including:
  • New advances in meta data for local marketing.
  • Local caps on sitelinks.
  • De-indexing and demoting useless pages.
  • Maximizing presence in IYP or local directories.
  • Optimizing review management processes.
  • Rich snippets – sentiments and testimonials.

Off-Site: Organic vs. Local Strategies

Examining the crossover between organic and local results can be a difficult mental exercise for many. Thankfully, Adam Steele at Lean Marketing put together an extensive, step-by-step guide to figuring out whether your organic efforts – on-site optimization and off-site outreach – make an impact on the particular local search results you are aiming to optimize for.
In brief, his findings are:
  • A "supermajority" of pack results relied on being picked up on in Google Maps.
  • A strong correlation between being the first position in organic and in the pack.
  • Local factors have a strong influence over the first position in organic.
This type of analysis is hugely beneficial because if the local results – or "pack results" – are being heavily influenced by strictly organic search signals, it may be enough for you to focus your SEO efforts on solidifying your placement in organic, using traditional SEO methodologies. In fact, Steele concludes, "your ability to crush it with organic SEO may just make or break your [local] campaign."

Local Citation Building Checklist

Citation building is a practice that is acutely separate from link building, but they share one definite similarity: if you abuse citation building, you will get burned. In this section we'll give some quick insights on what citations are exactly, and how to leverage them to influence your rankings. Before we get started, however, it's important to note that not only are your listings on Google Maps important – but also on Bing, Yahoo, and Apple.
There are five categories of directories that you'll be looking at in terms of citations:
  • Data-aggregators (LocalEze)
  • Horizontal directories (Yelp)
  • Industry-specific directories (Avvo)
  • Region-specific directories (Denver.com/places)
  • Unstructured citations (blogs)
Rather than focusing on the Moz- or PageRank values of these directories, you will want to look for the opportunity to plug structured citations for your business online. Structured citations commonly consist of NAP (name, address, phone number) information. The quality of the website, the accuracy of these citations and the relevancy of the directory are all essential to executing a successful citation building campaign.