Facebook Adds Trending

Facebook has released a new feature similar to one Twitter has offered for quite some time. A new trending box will appear on the top right side of your Facebook news stream page.

Facebook's trending topics will highlight links to popular stories on Facebook. Clicking through to these topics will show you what other people are saying about it.

The new trending future is designed to get people talking about interesting things that are happening in the world, as well as to keep Facebook users informed of news and other trending topics. It is personalized to each user, so in addition to seeing topics based on things you're interested in, you'll also see what's trending across Facebook overall.

Trending is rolling out now, so you might not see it active in your accounts yet. For those who have it, they are definitely reporting it as being very heavily skewed toward fluffier news, like celebrity current events and sports headlines rather than CNN or world news.

Twitter has long taken advantage of the trending topics idea, so it's not too surprising to see Facebook marketing off something very similar. Twitter is definitely a go to place for breaking news, because it often breaks the news before you see it on CNN, Google News, or even on the Associated Press feed. However, I suspect that this is more going to be used by people who just happen to be on Facebook and look at it, rather than as a go to place for people looking for breaking news information.

Don't be surprised to see a form of advertising or other kind of monetization added to Facebook's trending feature. There are a few different ways they can implement it, such as specific sites paying to get preference to have their site's links featured prominently either in the trending box or on the landing page the users take to on Facebook.

The new trending topics feature is available now in the U.S., Canada, UK, India, and Australia, with it likely being rolled out to other countries later.

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Google Images Makes it Easier to Search by Usage Rights

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Google Images has made a great change to its search results. Users can now search for images with specific usage rates more easily. This will be extremely helpful for webmasters and others to find images that they can use for publishing on their own sites.

While Google has actually offered filtering based on photo licenses since 2009, it was a little-known search feature buried in the advanced search options. With the change, users can easily see it and filter the results accordingly.

To access it, simply click "Search Tools" on the image results page, and along with the usual search settings such as size and date, there is now a new drop-down for usage rights. The default is set to "not filtered by license" but users can change it to "labeled for reuse", "labeled for commercial reuse", "labeled for reuse with modification", and "labeled for commercial reuse of modification".

Sites such as Flickr, as well as stock photography sites that offer a variety of photo rights, have long had this type of filtering in their own search results. Bing began offering its own license search filter last summer, so it's surprising that Google took so long to make the change obvious to the average searcher.

As a word of caution, as with any image search, do be aware there are sites that republish photos allowing for reuse, but are actually not the original owner. However, using Google’s reverse image search can help determine the originating owner of an image and to determine what the correct licensing on the photo is.

More info:-ppc tips and tutorials ,Create backlink

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How To Redirect Blogspot .in URL To .com URL

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1- Go to Blogger Dashboard > Design > Edit HTML.
2- Take a backup/download your template.
3- Find for </head> tag.
4- Add below piece of JavaScript code just above </head> tag.

<script type="text/javascript">
var blog = document.location.hostname;
var slug = document.location.pathname;
var ctld = blog.substr(blog.lastIndexOf("."));
if (ctld != ".com") {
var ncr = "http://" + blog.substr(0, blog.indexOf("."));
ncr += ".blogspot.com/ncr" + slug;
window.location.replace(ncr);
}
</script>
If you are big fan of blogspot, then this gonna be very helpful for you.

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Some important terms in AdWords

With Google AdWords you can bid for the keywords searchers use on Google and then
pay for each click on your adverts. In other words, you pay per click.
The amount you pay per click is called your Cost Per Click (CPC). You can see ‘CPC’
(more accurately ‘Avg. CPC’ or average ‘CPC’) on the AdWords report below:

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To help with the rest of the book I’ll explain some more of the terms in that report ...
Clicks is the number of times a keyword’s ads have been clicked on.
Impr. (Impressions) is the number of times a keyword’s ads has been displayed.
CTR (clickthrough rate) is the % of a keyword’s ads impressions that result in a click.
If a keyword achieves a higher than 1% CTR then Google will improve that keyword’s
ads’ positions and reduce the amount you pay per click.
Avg. CPC (average cost per click) is the average cost of all of a keyword’s or ad
group’s clicks.
Cost is the total cost of clicks.
Avg. Pos (average position) is the average position your ads are displayed in on the
Google search results pages. The ad shown at the top of page one of Google search
results is position 1.
Conv. (1-per-click) (conversions) is the number of clicks that result in a conversion
(no more than one conversion per click). You must define your own site’s conversions,
e.g. a sale or an email sign-up.
Cost/conv. (1-per-click) is the average cost of all conversions (1-per-click), i.e.
Cost/conv. (1-per-click).
Conv. rate (1-per-click) is the % of clicks that convert, i.e. conversions (1-per-click)
divided by clicks.
You’ll have many new terms to learn throughout the book, and understanding them
will help bring out the Technician in you.
PPC tips and tutorials , Seo interview questions 

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