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The Importance of Proper Site Updating and Maintenance to Achieve Success

SEO update and content strategy comprises of the dissemination phase that includes the process of maximizing its potential for the effective distribution through social networks.

The Importance of Proper Site Updating and Maintenance to Achieve Success

SEO update and content strategy comprises of the dissemination phase that includes the process of maximizing its potential for the effective distribution through social networks

Showing posts with label seo tools. Show all posts
Showing posts with label seo tools. Show all posts

Saturday, January 18, 2014

15 Ways Clients Can Build a Better Relationship With Their SEO Provider

After running a link agency for the past few years, I can safely say that some clients are easy to work with and some are nightmares. I can also say that the ones who are easy and fun to work with are the ones that truly bring out my passion for the work that we do, and as I see with my own employees, being receptive to listening to someone else's perspective is something that I highly value.
It doesn't matter if a client's niche is exciting or if their site is so amazing that I want to spend hours on it every week. A client who is willing to view our arrangement as a give and take relationship is the client for me.
Here are 15 pieces of advice that will help you build a better relationship with your SEO provider.

1. Be Honest About What You've Done in the Past

This is probably the most critical piece of advice. Lots of clients have done some shady things that they might not have fully understood were being done, and many have known exactly what was being done and just chose to ignore the repercussions.
Be honest about what was done. It's rare to find someone who hasn't done some sketchy marketing at some point. We're not judging.
If you bought networked links and spammed the heck out of forums for three years, just admit it. Don't swear that those links were the result of a competitor trying to harm you. Lying just wastes everyone's time and energy.
Good clients will explain what they have done so their provider can find out how to fix it or counteract it faster, if needed.

2. Don't Immediately Blame Links When Something Goes Wrong

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Don't immediately blame links if your SEO service provider has built one for you and you've just messed up your robots.txt file. Also, if your SEO provider has built some great links and your site skyrockets to the top of the rankings, generating lots of new traffic and conversions, don't try and insist that it had nothing to do with their work.

3. No Surprise URL Changes

Don't change URLs without 301ing them or telling your SEO provider about it. If you've provided some targets to work with and they are suddenly 404ing, that's embarrassing. Webmasters start to get cranky when you have to go back and request a change.

4. Share Access to Webmaster Tools and Analytics

If your SEO provider can't see what's happening, it's much harder to do a good job. Sure, we can bug you for this info, but it's much easier if we can dig in and not have to wait for you to come back from your weeklong vacation so we can get the data we need.

5. Answer Questions

I can promise you that I have never once asked a client a question simply because I was being nosey. If I ask whether you've just changed 100 URLs, to go back to harping on that one, it's because it affects my work.
If I do have access to your analytics and ask if you've done anything on-site that could account for the sudden drop in traffic to a specific page, again, it's not just because I have nothing better to do than ask irrelevant questions.

6. Listen to Our Advice on Risk

Not to be funny here, but if someone who doesn't mind buying links tells you that your link buying plan is just too risky, you really, really should listen. If we stand to make more money off building more links for you but we say we shouldn't do it, it's because we really believe that you're playing with fire.

7. Don't Employ Multiple Teams or People to do the Exact Same Thing

If you do this and both (or all 10) of us wind up getting links on the same site, don't complain about it and try and make some of us go back to the webmaster and get them removed.

8. Don't Share Someone Else's Confidential Information-

If you send your provider something that is clearly marked as being "for your eyes only", all your provider will think is that one day you'll be sending their confidential information to someone else.

9. Be Clear About What You Want

Don't start out asking for one service and then run your provider all around until you finally admit that what you actually want is something totally different.
I've written up loads of consulting proposals for clients who asked for one specific service. Then, after spending loads of time on it, the clients admitted that they really just wanted me to go buy a bunch of links for them. If you want paid links, then say so.

10. Ask Why a Service Costs What it Does

We'd rather explain pricing to you now than receive a complaint about it later. The more you know about what we do, the better.

11. Don’t Ask About Price Matching

Don't give us pricing information that you've pulled off the site of some offshore SEO firm that no one's ever heard of and expect a provider to meet that price. If you do and your SEO provider says OK, be very nervous.

12. Be Fair About Client Examples

Don't freak out if your provider can't give you the example you want when you're trying to decide if they are the right fit. Sometimes there are iron-clad nondisclosure agreements in place.
However, please be receptive to ways that your provider can prove its worth without violating client confidentiality.
If that's a deal breaker, that's fine – and honestly it might be one for me if I were in your shoes. But if your provider can't give you client examples but can work for you and refund the cost if you're not satisfied, either accept that offer or move on and try to refrain from sending rude emails about a lack of professionalism.

13. Any Good Link Builder Knows About More Than Just Building Links

If you're asked to promote your new content socially to give it more attention, take that advice. Don't just think that because you can't immediately tie social to links, it means the advice is worthless.
If you're told to do a few things to speed up your homepage load time since it keeps timing out, listen. Link building is much easier when a site's worth linking to, you know.

14. Don't Focus on What Your Competitors Are Doing

Don't continually point out what your competitor is doing that violates Google's guidelines and ask why we don't just mimic them.
For one thing, your site is not the same as their site. For another thing, if you build a profile based on someone else, you're contributing to a footprint, and that's not a good thing.
Would you want them copying you? No.

15. Don't Try to Get Something for Free

I doubt you'd be able to find a decent SEO who doesn't end up giving away way too much for free. Many of us are actually nice people who are willing to share what we know and help people.
But there is a limit.
If you want to pay for an audit, then get a quote and pay for one. Don't try and weasel out pieces of an audit for free each month.
If you're paying for a service, stick to the scope of your contract. Asking a question here and there is OK, but if you want someone to spend 2 hours on the phone walking you through how to do something, expect to pay for that time.

Monday, January 6, 2014

6 Major Google Changes



SEO Services

The last few weeks have been amazing. Google has made some big changes and they are all part of a longer term strategy that has many components.
In short, Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach.
You could argue that "tactical SEO is dead", but that's not quite right. And don't run around saying "SEO is dead" because that is far from the truth, and I might just scream at you.
Instead, let's take a few steps back and understa
nd the big picture. Here's a look at the major developments, some of Google's initiatives driving this change, and the overall impact these changes will have on SEO.

 No PageRank Update Since February

Historically, Google has updated the PageRank numbers shown in the Google Toolbar every 3 months ago or so, but those numbers haven't been updated since February. This means 8 months have gone by, or two updates have been skipped.
In addition, Google's Distinguished Engineer Matt Cutts has said Toolbar PageRank won't be updated again this year, leading many to speculate that PageRank is going away. I won't miss it because I don't look at PageRank often and I normally don't have a Google toolbar in my browser.
However, a lot of people still use it as a crude measurement of a site's prominence.
For sites with a home page that has PageRank 7 or higher, it may in fact be reasonable to assume that the site has some chops. Correspondingly, sites with a home page that has a PageRank of 3 or lower, it is either new, or probably a low quality experience. Stuff in the middle, you just don't know.
If Google shuts off this data flow entirely, which wouldn't be surprising, then they will have to rely on other real world (and better) measurements instead. This would actually be better than using PageRank anyway, because Google says they don't use it that way themselves, so why should we?

Hummingbird

There are a few elements to Google's Hummingbird algorithm, announced in time for Google's official birthday, but like Caffeine before it, this is really a major platform change. Google has built a capability to understand conversational search queries much better than before.
Hummingbird really changes the keyword game quite a bit. Over time, exact keyword matches will no longer be such a big deal.
The impact of this algorithm is likely to be quite substantial over the next 2 or so years. Net-net, they have drastically reduced access to the raw data, and are rolling out technology that changes the way it all works at the same time!

Google+

OK, this one isn't new. Google launched Google+ June 28, 2011.
While it seemed to get off to a slow start initially, many argue that it has developed a lot of momentum, and is growing rapidly. The data on Google+'s market share is pretty hard to parse, but there are some clear impacts on search, such as the display of personalized results.In addition, you can also see posts from people on Google+ show up in the results too. This is true even if you perform your search in "incognito" mode:And, while I firmly believe that a link in a Google+ share isn't treated like a regular web link, it seems likely to me that it does have some SEO value when combined with other factors.
How Google+ fits into this picture is that it was built from the ground up to be a content sharing network that helps with establishing "identities" and "semantic relevance". It does this quite well, and in spite of what you might read in some places, there is a ton of activity in all kinds of different verticals on Google+.

 Authorship

OK, authorship also isn't new (launched on June 7, 2011), but it is a part of a bigger picture. Google can use this to associate new pieces of content with the person who wrote it.
Over time, this data can be potentially used to measure which authors write stuff that draw a very strong response (links, social shares, +1s, comments) and give them a higher "Author Rank" (note that Google doesn't use this term, but those of us in the industry do).
We won't delve into the specifics of how Author Rank might work now, but you can read "Want to Rank in Google? Build Your Author Rank Now" for my thoughts on ways they could look at that.
That said, in the future you can imagine that Google could use this as a ranking signal for queries where more comprehensive articles are likely to be a good response. Bottom line: your personal authority matters.
I also should mention Publisher Rank, the concept of building a site's authority, which is arguably more important. Getting this payoff depends on a holistic approach to building your authority.
In-Depth Articles
Google announced a new feature, in-depth articles August 6.
The Google announcement included a statement that "up to 10% of users' daily information needs involve learning about a broad topic." That is a pretty big number, and I think over time that this feature will become a pretty big deal. Effectively, this is an entirely new type of way to rank in the SERPs.
This increases the payoff from Author Rank and Publisher Rank – there is a lot to be gained by developing both of these, assuming that Google actually does make it a ranking factor at some point. Note that I wrote some thoughts on how the role of in-depth articles could evolve.

Friday, December 13, 2013

Page Rank factor For SEO

SEO SERVICES


There are more than 100 factors which are used to consider for Page Rank. mentioning some of the few here which you should consider  while optimizing your website


Keyword phrases
Secondary keywords
Keyword stemming
Use of Synonyms
Keyword Mistypes
Keyword dilution
Keyword stuffing
Anchor text of inbound links
Origin of inbound links
Links from similar sites
Keyword density in document text
Keywords in anchor text
Keywords in headings (H1, H2, etc. tags)
Keywords in the beginning of a document
Keywords in alt tags
Keywords in metatags
Keyword proximity
Links from .edu and .gov sites
Number of Quality backlinks
Sitemap
Hosting downtime
Redirects (301 and 302)
Keywords metatag
Unique content
Frequency of content change
Keywords font size
Age of document
File size
Poor coding and design
Illegal Content
Invisible text
Many outgoing links
Excessive linking, link spamming
Outbound links to link farms and other suspicious sites
Cross-linking (resiprocal link building)
Description metatag
Cloaking
Doorway pages
Duplicate content
Use of tables,Frames
A Flash home page
Site Accessibility

Wednesday, December 4, 2013

How Many Links on a Page?

SEO Services 

There has been a rule of thumb for many years that you shouldn’t have more than 100 links per page. While the webmaster guidelines have changed to state that link should be keeping to a “reasonable number,” many webmasters still keep to the 100 links per page as a precaution. Matt Cutts is tackling the subject in his last webmaster help video.

How Many Links Should We Have on a Page? 

First, Matt shares some background about why the whole 100 links per page rule started and how Googlebot actually did interact with that maximum number of links per page.
“It used to be the case that Googlebot and our indexing system would truncate at 100 or 101k and anything beyond that wouldn’t even get indexed. And what we did is we said, ‘Okay, if the page is 101k or 100k, it’s reasonable to expect roughly one link per kilobyte and therefore something like 100 links per page.’ So that was in our technical guidelines and we said this is what we recommend, and a lot of people assumed that if they had 102 links or something like that, that we would view it as spam and take action. But that was just kind of a rough guideline.”
However, these guidelines were put in place 10 years ago; obviously the web has changed significantly, as well as the kind of content on sites and how it is presented. Fortunately, Google has also changed with it in terms of how Googlebot interacts with websites and any amount of content it indexes.
“The web changes, it evolves; in particular, webpages that have gotten a lot bigger, there’s more rich media and so it’s not all that uncommon to have aggregators or various things that might have a lot more links. So we removed that guideline and we basically now say keep it to a reasonable number, which I think is pretty good guidance. There may be a limit on the file size that we have now, but it’s much larger -- at the same time the number of links we can process on the page is much higher.”
Matt also cautions webmasters against diluting their PageRank by having so many links on the page. If you want your PageRank to flow to the ones you link to, PageRank gets divided by the number of links you have on the page, so the fewer the pages, the higher the PageRank that those linked pages will gain. However, if flowing PageRank or lack thereof isn’t a concern, just follow the reasonable link number guideline, rather than trying to cut back as many links as possible.
“When you have PageRank, the amount of PageRank that flows through the outlinks is divided by the number of total outlinks. So if you have 100 links, you will divide your PageRank by 100; if you have 1000 links you will divide that PageRank by 1000. So if you have a huge amount of links, the amount of PageRank flowing out on each individual link can become very, very small.”
The thing to consider is the fact that having a huge amount of a links can still be considered spammy, even if there isn’t a hard set rule on how many links that might be. Instead, Google looks at it from a user experience perspective, and if have the links present could be spam, such as paragraphs upon paragraphs of nothing but links.
“The other thing is that it can start to annoy users, or start to look spammy if you have tons and tons and tons of links. So we are willing to take action on the web spam side if we see so many links that looks really, really spammy. But if you compare our old guideline with 100 links and you look at what the web looks like now, it is quite common to have two or three or 400 links on the page, as long as the page is long, it has value add, there are substantial amounts of substance and real stuff on that page.”
Overall, as long as you’re presenting your content with links in a user-friendly way and your content adds value to the web, you don’t need to worry about restricting yourself to the hundred links per page.
More information:- SEO service in indore , SEO tools 

Monday, December 2, 2013

1 Pinterest Pin = 2 Site Visits, 6 Pageviews, 78 Cents

SEO Services 

With Pinterest being one of the most popular curators of content, it's no surprise that a single pin can pay big dividends to a website over time. Pinterest pins deliver two site visits and six pageviews on average, plus more than 10 re-pins – and this is can continue for several months, according to data from social analytics company Piqora.
"Half of site visits take place 3.5 months after the first pinning, while half of orders take place 2.5 months after the pinning," TechCrunch reported. Piqora CEO Sharad Verma said this is due to the fact that good pins are "frozen in time" and signify "a product worth buying."
But can you monetize that? Piqora says yes. In its research, Piqora came to the conclusion that the value of a pin on average amounts to 78 cents in sales. And it's not just ecommerce that benefits, with value extending to other types of publishers as well, the report said. 
But that doesn't mean all brands are equal when it comes to their share of Pinterest ROI. 
"Martha Stewart was getting 10x more traffic last year from Pinterest than from Facebook," Verma said. "So obviously there are cases where a publisher or retailer in a visual space like food, fashion or home decor is very likely to be getting way over two site visits."
For any assistance from industry experts, contact us! :- Social media tools , Seo Services 

FREE Tools for Measuring Social Media

SEO Services 


One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the budget for social media marketing (SMM).
Many SMM efforts lend themselves to brand building, community building, and customer service. Unlike "traditional" SEO, these activities aren't always transactional in nature.
Marketing ROI has traditionally been measured like this:
Return on Investment (%) = (Net profit / Marketing Costs) × 100.
Sometimes, cost per customer acquisition is the measure. As recently as 2010, the dawn of social media marketing, those in the C-Suite attempted to apply the tried and true transactional ROI model to SMM. The CMO Survey, as reported by Forbes, lists the most common metrics used to measure social media investment.
list of  free tools for measuring both ROI and social media success:
1) HootSuite:- HootSuite is a good all around tool to use for management and metrics tracking. You can schedule posts from multiple social media channels as well as create over 30 individual reports. The free metrics are somewhat limited, but for beginners it's all you will need.
2)SocialMention:-SocialMention is an aggregate tool similar to Google Alerts, but for social media, only. This will give you insight into not only what is being said, but who is saying it and what the general sentiment is.
You can set an RSS feed, email alerts, or even add a real-time widget to your website. You can also download a CSV/Excel file for further evaluation.
3)Klout:-Monitoring influence isn't an exact science, but having a tool that helps you begin to gage someone's online presence can be useful. Klout is a free tool that will allow you to measure influence on Twitter, Facebook, Google+, and several other channels.
4)Facebook Insights:-The Facebook insights dashboard gives you all of the analytics data for your Facebook page. The insights allow you to understand your audience, what they are reacting to, and adjust your content to meet their needs.
5):-Twitter Analytics:-Twitter now has its own analytics dashboard. With Twitter Analytics you can track timeline activity, including tweets that were favorited, retweeted, and replied to. The tool also tracks number of mentions, new followers and newly followed. For more information, see "Twitter Analytics: A Beginner's Guide".

6)Google Analytics:-With Google Analytics Campaign Tracking, you can set up links for campaigns with UTM parameters to track the campaign. Go here to create the link using Google link shortener for campaigns.
This is one of the easiest and cheapest ways to track success of a specific link within a campaign. It's also one of the most overlooked methods of tracking.
7)Buffer:-Buffer is a great tool for scheduling content. You simply fill up your Buffer account each day and it will automatically post the content to the channels you select.
For metrics, you're able to look at a dashboard inside Buffer to see what posts are getting the most interaction, or attach it to Bitly to include in your general tracking. You can also attach UTM parameters to track traffic in Google Analytics.
8)Bitly:-This link shortener allows you track everything you share. This is a great way to see what your audience is interacting with and decide if the content you share is valuable.
Bitly also integrates into many third-party software packages, making it a great umbrella tool, as you can track within multiple platforms. For example, you may use Social Sprout, a paid management platform and Buffer both with Bitly then review data in individual platforms or as a whole through Bitly.
For any assistance from industry experts, contact us! :- HIgh PR Social Networking sites , SEO tools 

Tuesday, November 26, 2013

Best Usefull Tools for SEO


Seo Services
Keyword Searching and selecting Tool:-   You can use this tool to invent many keywords fro your site.

Search Engine Spider Simulator :-  Check how your site will be crawled by a search engine web crawler.This tool Simulates a Search Engine by displaying the contents of a webpage exactly how a Search Engine would see it.
It also displays the hyperlinks that will be followed (crawled) by a Search Engine when it visits the particular webpage.
Keyword Density Checker :-  Check your keywords density on your web page using this outstanding tool.
is the percentage of occurrence of your keywords to the text in the rest of your webpage.
It is important for your main keywords to have the correct keyword density to rank well in Search Engines.
This tool will crawl the given URL, extract text as a search engine would, remove common stop words and Analyze the density of the keywords.

Keyword Suggestion Tool:-  A tool from Google which suggest you various keywords when you type a word.

HTML/X HTML Validator:-  Check if your site is compliance to W3C standard or not.

More Details :- Latest google update, Create backlinks