There are more than 100 factors which are used to consider for Page Rank. mentioning some of the few here which you should consider while optimizing your website
| Keyword
phrases |
| Secondary
keywords |
| Keyword
stemming |
| Use of
Synonyms |
| Keyword
Mistypes |
| Keyword
dilution |
| Keyword
stuffing |
| Anchor text
of inbound links |
| Origin of
inbound links |
| Links from
similar sites |
| Keyword
density in document text |
| Keywords in
anchor text |
| Keywords in
headings (H1, H2, etc. tags) |
| Keywords in
the beginning of a document |
| Keywords in
alt tags |
| Keywords in
metatags |
| Keyword
proximity |
| Links from
.edu and .gov sites |
| Number of
Quality backlinks |
| Sitemap |
| Hosting
downtime |
| Redirects
(301 and 302) |
| Keywords
metatag |
| Unique
content |
| Frequency
of content change |
| Keywords
font size |
| Age of
document |
| File size |
| Poor coding
and design |
| Illegal
Content |
| Invisible
text |
| Many
outgoing links |
| Excessive
linking, link spamming |
| Outbound
links to link farms and other suspicious sites |
| Cross-linking
(resiprocal link building) |
| Description
metatag |
| Cloaking |
| Doorway
pages |
| Duplicate
content |
| Use of
tables,Frames |
| A Flash
home page |
| Site
Accessibility |
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