Some important terms in AdWords

With Google AdWords you can bid for the keywords searchers use on Google and then
pay for each click on your adverts. In other words, you pay per click.
The amount you pay per click is called your Cost Per Click (CPC). You can see ‘CPC’
(more accurately ‘Avg. CPC’ or average ‘CPC’) on the AdWords report below:

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To help with the rest of the book I’ll explain some more of the terms in that report ...
Clicks is the number of times a keyword’s ads have been clicked on.
Impr. (Impressions) is the number of times a keyword’s ads has been displayed.
CTR (clickthrough rate) is the % of a keyword’s ads impressions that result in a click.
If a keyword achieves a higher than 1% CTR then Google will improve that keyword’s
ads’ positions and reduce the amount you pay per click.
Avg. CPC (average cost per click) is the average cost of all of a keyword’s or ad
group’s clicks.
Cost is the total cost of clicks.
Avg. Pos (average position) is the average position your ads are displayed in on the
Google search results pages. The ad shown at the top of page one of Google search
results is position 1.
Conv. (1-per-click) (conversions) is the number of clicks that result in a conversion
(no more than one conversion per click). You must define your own site’s conversions,
e.g. a sale or an email sign-up.
Cost/conv. (1-per-click) is the average cost of all conversions (1-per-click), i.e.
Cost/conv. (1-per-click).
Conv. rate (1-per-click) is the % of clicks that convert, i.e. conversions (1-per-click)
divided by clicks.
You’ll have many new terms to learn throughout the book, and understanding them
will help bring out the Technician in you.
PPC tips and tutorials , Seo interview questions