PPC Management Operations:

When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. When you have regularly scheduled checkups daily, monthly, quarterly and semi-annually, you miss less opportunity to respond to change...

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15 Ways Clients Can Build a Better Relationship With Their SEO Provider

After running a link agency for the past few years, I can safely say that some clients are easy to work with and some are nightmares. I can also say that the ones who are easy and fun to work with are the ones that truly bring out my passion for the work that we do, and as I see with my own employees, being receptive to listening to someone else's perspective is something...

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Facebook Adds Trending

Facebook has released a new feature similar to one Twitter has offered for quite some time. A new trending box will appear on the top right side of your Facebook news stream page. Facebook's trending topics will highlight links to popular stories on Facebook. Clicking through to these topics will show you what other people are saying about it. The new trending future is designed to get people talking about interesting things that are...

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Google Images Makes it Easier to Search by Usage Rights

Seo Services Google Images has made a great change to its search results. Users can now search for images with specific usage rates more easily. This will be extremely helpful for webmasters and others to find images that they can use for publishing on their own sites. While Google has actually offered filtering based on photo licenses since 2009, it was a little-known...

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Google Improves URL Removal Tool

SEO Services Google has launched an improved version of its URL removal tool in Webmaster Tools, aimed at making it easier to request updates based on changes to other people’s sites. Google suggests that you could use the tool if a page has been removed completely or if it has changed, and you need the snippet and cached page removed. “If the page itself...

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6 Major Google Changes

SEO Services The last few weeks have been amazing. Google has made some big changes and they are all part of a longer term strategy that has many components. In short, Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach. You could argue that "tactical SEO is dead", but that's not quite...

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Link Building the Right Way in 2014

SEO Services Some have concluded that the best and safest response to Penguin is to stop link building altogether. That's a bad idea. Here's a reality check: the best way to improve visibility in the SERPs, in 2014, is still link building. Links are still believed to be the most important part of the algorithm, according to the most recentMoz search engine ranking...

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